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High Return Investment With Real Social Impact
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Invest in the first digital business school geared to Arab millennials
The Problem
The MENA region has the largest youth population in the world. It also has the world’s highest youth unemployment rate, standing at 27.2% in the Middle East and 29% in North Africa, according to the World Bank. This is partly the result of an insufficient labor market to which 2.8m young job seekers are added every year.
One global survey found that more than 55% of employers worldwide believe there is a “skill crisis” as businesses witness a growing mismatch between the skills students learn in the education system and those required in the workplace. For many governments, a key question is how they can bridge this gap and ensure that young people are equipped with the skills employers are looking for. The skills crisis is becoming wider as universities are slow to adapt. Traditional MBA’s, training courses, and online courses are expensive, complicated, or they lack the Arabic language.
Our mission is to inspire, educate, and empower future business leaders in the Arab world
Our Solution
MasterBusiness Digital business school aims to fulfill the skills gap of working professionals throughout their career path. The school will offer a series of integrated course packages designed and arranged precisely to provide the knowledge and skill-set required in each stage of their professional life. Each program is constructed through a culmination of various tips coming from real market practitioners and industry leaders with evidence-based theoretical content that is taught in top MBA schools. The products will be designed to fully cater to the demands of the current market and will be relevant to the latest business and market trends. Highly qualified professors will be in charge of designing each course and focus groups will be conducted afterward to validate its content, name, and price. Our main objective is to make World-class MBA & DBA courses affordably available to everyone at their fingertips.
The Career Starter Pack
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The Career Accelerator Pack
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The Specialization Packs
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The Executive Level Pack
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The reimagined program will help millennials satisfy the three main needs; Knowledge, skills, and certification
Our Unique Methodology
The reimagined program will help millennials satisfy the three main needs; Knowledge, skills, and certification. The curriculum of each pack will be a blend of academic MBA content, professional elective courses, soft skills, and practical tips and tricks coming from business professionals that are taught by highly qualified lecturers and accredited by well-reputed business schools. The program will be a perfect choice for the value-conscious generation who look for a high-quality product at an affordable price. In addition, Master Business School™ will offer 10+ different specializations packages that delve into topics and trends that are in high demand in the current market (e.g. Marketing, Finance, Strategy, HR, IT, AI, Health Care, Real Estate, Oil & Gas, Project Management, etc). Specialization packages are equivalent to what is taught in postgraduate diplomas and are more inclined towards those who wish to be specialists in a particular field in the industry.
Graduate-level, dual-language courses taught by seasoned professors and accredited by top-ranked business schools
Our Unique Selling Proposition
Our market research shows some Arabic education platforms that provide on-demand courses, however, they do not provide graduate-level curriculum or hire university professors and lecturers to deliver these courses, especially those in the business field and business-related topics, and most importantly they do not offer accredited certificates. Instead, they mostly focus on short, simplified practical courses that only focus on one specific skill.
We can conclude our unique selling proposition as follows:
– Dual Language business courses (En/Ar).
– Graduate-level full courses (by professors).
– Integrated course packages (As shown above).
– University accreditation (Irish business Schools).
– Affordability & Convenience (bang for the buck).
Over 100 million Arab Millennials are unable to find affordable, on-demand business courses taught in Arabic
Segmentation
The total population of Arab countries is 414 million. While the number of Arab millennials (22 – 37 years old) is over 100 million. Arab millennials who have completed their tertiary education is 24 million. 1.5 million of them graduate every year.
Market Growth Rate
The Global E-Learning Market is accounted for $165.21 billion in 2015 and is expected to reach $275.10 billion by 2022 growing at a CAGR of 7.5% during the forecast period. However, The global MOOC market size is expected to grow from USD 3.9 billion in 2018 to USD 20.8 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 40.1% during the forecast period. The MOOC market is growing rapidly with an increasing need for scalable and economical open education to help learners access education platforms locally and globally.
source
The global MOOCs market is expected to grow from USD 3.9 billion in 2018 to USD 20.8 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 40.1%
The Competition
Market Validation
It was discovered from the analysis that over the past 5 years there are at least 1.5 million internet users interested in Arabic taught courses. This indicates a positive response to online courses. Furthermore, it was found that over 40% of respondents planned to increase their online education budget next year. From this analysis, considering the dramatic market growth expected in the next 5 years, it is safe to assume the potential opportunity for online education in the Arab world.
Our market analysis also showed that almost all Arabic MOOCs platforms are not focusing on the graduate business and management courses and specializations which appoints the unfulfilled need in this particular market.
Invest now in the seed round and enjoy a very high expected return on investment
The Cash Flow Forecast
MasterBusiness platform adopts the subscription-based model. Based on our conservative assumptions, the company will be able to generate EUR 65 million in the best-case scenario, and EUR 18.2 million in the worst-case scenario in the next 4 years. This revenue will be only coming from the Arabic version that targets Arab Millennials and delivers business programs. These forecasts are not considering our expansion plans to other languages or Educational stages like secondary and tertiary education. Please find the net cash flow forecast of the worst-case scenario in the table below:
The Investment Proposal
Master Business School (Ireland) aims to raise EUR461,000 in 2019/2020 in 2 subsequent rounds after the incorporation as follows:
- Incorporation in which EUR10,000 has been invested to finance the market research and business plan (done).
- Pre-Seed financing round in which EUR51,000 has been raised against 8.5% of the company’s equity to produce the prototype, and the minimum viable product (closed).
- Seed financing round in which EUR400,000 will be raised from single or multiple investors, with a minimum investment of €50,000 per investor. This is to produce other course packages, upgrade the platform & develop the mobile app. (open). Seed investors are expected to get 700% to 1000% of capital gains in the first 5 years.
The Management Team
Dr. Muhammad Tahir Jan
Head of Academic
Dr. Amr Hussien
CEO
Eng Mohamed Mostafa
CTO
Our Featured Courses
7 Reasons why you should invest in this project:
MOOCs is a booming sector with high growth potential worldwide (CAGR of 40.1%).
The expected return for seed investors is very high.
It has a proven Business model (subscription-based).
The dramatic increase in demand after COVID-19.
It helps to decrease the rising unemployment rates in the region.
It aids in the development of Arab countries.
It qualifies and empowers Arab youth in foreign communities.